Big Data Use Cases for the Retail Industry

In the modern times in Kolkata and elsewhere the retail industry is growing at a rapid pace and with it the necessity for businesses to find the best retail use cases for big data applications. Therefore, learning Big Data training in Kolkata can help you to understand big data use cases for retail at Onward Academy. 

There are two major aspects where big data analytics can be applied in the retail segment of the market, which includes:

Client Behavior Analytics for Retail

To explain this in detail for students searching for the best big data training institute in Kolkata , it can be said that big data analytics can be used for finding information-driven client insights. Data which can be used for enhancing client conversion, customize email campaigns for increasing revenue, foreseeing and maintaining a strategic distance from customer churn, which ultimately boils down to a reduction in customer acquisition costs in the retail businesses. 

Shoppers nowadays get associated with retail businesses through different platforms, such as e-commerce websites, social media networking websites, mobile applications, and others. This raises the variety of unstructured information and data you need to analyze on a day-to-day basis, which when properly segregated and analyzed can provide information on the customers’ buying habits and their future needs.

Retailers furnished with this information can enhance their customer acquisition skills and customer success strategies.  

Learning Hadoop and big data from big data training center in Kolkata can help in finding this information without any delay that can benefit both online retail and brick and mortar stores equally for increasing their sale and revenue.

Customizing In-Store Experience with Big Data

During the older times, merchandising was just an art, without any measure to influence the merchandising decisions. However, when the demand for online sales emerged, a trend where customers would check out on a product, and after doing a physical research on it directly at the store, would purchase it later online, big data technology found another use of its abilities in the retail markets.

The arrival of people tracking technology (which is used in Amazon's experimental checkout-free retail store in Seattle), provided a new method to analyze store behaviors and measure the results of the merchandising efforts. 

With the help of big data technology retailers can now optimize their merchandising techniques, personalize the in-store experiences of the customers with loyalty apps, and thereby push in timely offers in real-time to the customers while they are shopping inside the store.

Thus, big data technology can convert in-store client data into a big competitive advantage for the retailers. 

Takeaway

The adoption of technology in the retail businesses is just another reason why Big Data and HadoopTraining in Kolkata is gaining popularity for many students in the city.

At Onward Academy, which is one of the most reliable Big Data and Hadoop training institute in Kolkata we impart value for money IT training in Kolkata to our students, while providing solutions for Global Certification in Data Science Technology, along with 100% placement support.