If you are looking for Digital Marketing Training in Kolkata and is new to the world of SEO, then you must
not be knowing about some of these sure shot SEO tactics that are capable of
yielding results for better visibility of your website.
It is important to know as a student of Digital Marketing Training in Kolkata, that Search Engine
Optimization or SEO is much more than a tool to improve your website’s ranking
on SERP (Search Engine Result Page).
Therefore, it would not be wrong to say, that SEO is a
science as well as an art, and much like any other steam of study, you need to
research and practice to master SEO techniques for growing your skills as a
Digital Marketer in your city.
Here are a few must do SEO tips for the beginners willing to
learn Digital Marketing Training in
Kolkata that you must know about:
Keyword Grouping
Keyword grouping as the term itself explains, means
organizing keywords into clusters for achieving a number of purposes. Though it might seem ridiculously easy, it is
not.
Keyword grouping strategy not only helps to improve your SEO and PPC (Pay Per Click) workflow but additionally it also provides the
digital marketer a better understanding of the results that each type of keywords will offer you in the long
run.
Keyword grouping also assists
in organizing the website’s architecture, help in copywriting and optimization
of on-page SEO.
Students, who are studying Digital Marketing in Kolkata , and across the globe, use Adwords
Editor or Excel for keyword grouping works.
Page Change
Monitoring
Using page change monitoring tools, Digital Marketers can
easily understand the changes made on the pages they are optimizing. If your
website has only a few pages, and you are the only one working on them, then
this tip will not yield you much results.
However, this tip can work wonders for Digital Marketers who work with a big team, since page change
monitoring can easily make you aware if someone from your team (any client,
webmaster, or marketing expert) has made changes in any of the web-pages on your
website.
As a student of Digital
Marketing training in Kolkata, you must know this fact that even minor
changes in the web-pages can create a great impact on the overall ranking of
your website.
Therefore, page change monitoring helps you to be notified
of bad links and malicious codes.
Keeping a close
eye on Mobile Ranking
This is another must-do SEO tip for the beginners. With the
ever-increasing use of Smartphones in the daily life of all people across the
globe, you should know as a student of Digital
Marketing training in Kolkata, that Google uses a different algorithm for generating mobile-friendly search results.
Therefore, always compare your mobile and desktop ranking to
keep your website’s SEO perfect. To check mobile ranking you can use the Google
Search Console by typing your website’s name on your Smartphones and then find
the difference that it has with your website’s desktop ranking search.
Local Keyword
Ranking
Last but not the least use local keywords to generate more
local traffic for your website. For an example try to optimize and rank the long-tail
keyword “Best Digital Marketing Training in Kolkata ”
rather than optimizing keywords without the location like “Best Digital
Marketing Training Institute”, since most people prefer to purchase products
and services in and around their locality.
Local Keyword optimization works perfectly for land-based establishment related websites or if you
want to sell something to peoples living within the radius of a targeted
geo-locality.
Conclusion
We are not only one of the best Digital Marketing training Institutes in Kolkata, but we also provide 100% Placement Assistance after completion of our course.
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